It all starts with the soil


Shooting for Davines S.p.A.

Photo shoot for Davines spa, the B Corp company committed between sustainability and guaranteeing raw materials from virtuous suppliers.
A visit from Gianmaria Cunial of Vigna Cunial, a certified organic vineyard and farm in Traversetolo (Parma, Italy), to find out where the Barbera Grape Pomace extract came from, a regenerative organic ingredient extracted from Barbera pomace, a recycled waste product of the winemaking process.

The project, in collaboration with Slow Food International and Rodale Institute, is part of We Sustain Beauty, the first global social-environmental initiative launched by Davines that acts on climate through biodiversity and regenerative organic farming.

WE STAND/for regeneration is their product manifesto for climate change, is a limited-edition shampoo and body wash, featuring both regenerative organic and Slow Food Presidium ingredients, and a symbolic gesture of their efforts to evoke change and elevate the conversation around regenerative organic agriculture in the beauty space and beyond.

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The photo shoot was used to promote the product manifesto of this initiative along with the video (Videomaker: Alessandro Violi, Art Director and Video Editing: Pedro Bronzoni)

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